How do you acquire visitor statistics if you can’t (or don’t possess the technical knowledge to) gain access to the site’s hosting control panel? This is a challenge many companies find themselves in after trusting a third party to handle every aspect of their social media presence – a frustration experienced recently by one of my clients, John.
In this case, after a minimal amount of research on John’s behalf, I installed Jetpack by WordPress. Jetpack is a free WordPress plugin that provides statistical blog reports including:
By installing and monitoring Jetpack, I was able to analyze and determine the types of blog content John’s audience most appreciates – and since I’m a writer too, I provide them with more of it!
But Jetpack is more than just a reporting tool; it’s loaded with features that can be enabled for:
Many of these features are available in other individual plugins, but I like the convenience of having all of this in one dashboard. Additionally, the more WordPress plugins you have installed, the larger the load can be on your hosting web server – and I have clients whose sites have been temporarily blocked by their hosting providers for placing too much load on the server. It’s comforting to know that this won’t happen to John’s site.
Jetpack by WordPress can be downloaded and installed via FTP or installed directly in your WordPress installation by following these simple instructions:
1. In the left navigation bar click Plugins > Add New
2. Type Jetpack and click the Search Plugins button
3. When you see Jetpack by WordPress, click the Install Now link and follow the configuration instructions.
Or, you could simply ask your Virtual Assistant to do this for you.