Our virtual executive assistants are our most valuable asset. While we absolutely take pride in our management’s dedication, our innovation, policies and commitment to our clients, we are nothing without our employees. For that reason, they are absolutely employees to every extent. We recruit, source, interview, hire and train our virtual executive assistants and we take pride in them and their loyalty. That’s why we provide our Virtual Executive Assistants with a company-sponsored retirement plan, paid maternity leave, free training, a flexible schedule, work from home and an attractive salary. We are intensely proud of our extremely low turnover rate as a result. While many outsourcing firms tend to ‘hedge their bets’ and limit their commitment and liability by contracting freelancers rather than hiring employees, that is simply not our style. We invest in our employees so that our clients can feel confident investing in the VAs we provide.
Premier Virtual Assistants
- Premier Virtual Assistants are proactive, strategic partners in your business
- Ivy League education
- Prior Employment with Fortune 500 companies
- 8-20 years of experience
Our Premier Virtual Executive Assistants come to us from management and strategy roles in international consulting firms, Fortune 500 companies, academia and technology start-ups. They have earned degrees from top universities and offer 8-20 years of experience in writing, marketing, project management and strategy. Proactive in nature, a Premier level Virtual Assistant will come to the table with ideas, advice and suggestions on how to grow and manage your business. They can plan and execute a social media strategy. They can research and document a competition audit to tell you more about your industry. They can learn your voice and create original content on your behalf. They can select, deploy and manage the right CRM system for you. If you're seeking foresight, responsibility and project ownership, a Premier Virtual Assistant is the one for you. We are pleased to introduce you to our Premier Virtual Assistants. Please click on each team member below to see their complete bio:
Work with Sharon
E-Commerce & Digital Marketing Strategy

Sharon brings a varied wealth of knowledge to business owners and entrepreneurs who wish to grow and scale. Always curious, Sharon relishes the challenge of learning new software or applications and as technology changes, she is one of the first to adopt and embrace new skills.
With over 5 years’ experience in e-commerce and managing online businesses, Sharon brings a varied wealth of knowledge to business owners and entrepreneurs who wish to grow and scale. Always curious, Sharon relishes the challenge of learning new software or applications and as technology changes, she is one of the first to adopt and embrace new skills.
Sharon can manage every aspect of an online business from customer support management, creating operational systems and procedures through to defining and implementing a clear digital marketing strategy. Her skills include social media management, inbound marketing with lead magnets, landing page creation and automated email campaigns. She can also write original blog or website content that is SEO optimized.
In addition to her social media skills, Sharon has run successful Facebook ads campaigns for lead generation as well as product sales.
Sharon is a self-starter, ready to take the lead on projects and see them through to completion. Her exceptional people skills, motivation and ability to problem-solve, make her an ideal assistant for a business on the move.
Educated in the UK and the US, Sharon lived for many years in New York and now resides in Israel with her family.
Work with Laura
Infusionsoft Specialist & Marketing Communications

Laura has 13 years of corporate experience in all areas of communications. She has been part of strategic internal and external communications teams in both the US and Europe, in industries ranging from wireless providers to consumer packaged goods.
Laura offers 13 years of corporate experience in all areas of marketing communication (marcom). She is also our resident Infusionsoft specialist. Laura has been an integral part of strategic marcom teams in both the US and Europe, in industries ranging from wireless providers to consumer packaged goods.
Laura has an integral been part of strategic marcom teams in both the US and Europe, in industries ranging from wireless providers to consumer packaged goods.
Her expertise, in addition to her technical knowledge of Infusionsoft, lies in communication. She has a wide breadth of abilities including marketing content creation, editing, promotional materials, public relations and technical writing.
Laura’s natural strength is in developing and maintaining global business relationships that cross cultural boundaries to help ensure her clients’ success.
Laura brings innovative ideas and strategies to the table, and offers a rare combination of both technical know-how and writing/editing skills. Her years of corporate experience coupled with her Infusionsoft expertise and people skills have proven extremely effective in helping her clients move their businesses forward.
Laura graduated from Stern College in New York City with a B.A. in English Communications and holds a Master's degree in Corporate and Organizational Communications from Fairleigh Dickenson University in New Jersey. Originally hailing from New York, she currently lives in Bet Shemesh, Israel with her family.
Work with Daniela
Content Writing, Marketing, Project Management

Fluent in three languages, Daniela is a master in refining a story for its appropriate audience. She is passionate about clear and effective messaging, and preparing targeted content is one of Daniela’s strongest skills. She learns quickly and approaches tasks with creativity and ingenuity.
Fluent in three languages, Daniela is a master in refining a story for its appropriate audience. She is passionate about clear and effective messaging, and preparing targeted content is one of Daniela’s strongest skills. She learns quickly and approaches tasks with creativity and ingenuity.
Over the last decade, Daniela has worked as a writer and editor in newsrooms, assisted non-profits with fundraising and marketing, and guided companies in advertising and PR endeavors. As a professional writer with versatility, Daniela can help you write just about anything. She has excelled in providing a range of clients with quality press releases, fundraising materials, brochures, websites, social media campaigns, in-depth feature and news stories and more. In addition to covering health and the environment on Capitol Hill, she’s written for charities, food and wine companies, real estate projects and communal causes.
On the technical side, Daniela has a knack for managing websites and has a background in editing text, video, photo and sound. She has managed social media for several Israeli organizations.
Motivated by deadlines, Daniela works well independently or with a team. She’s meticulous and organized. She loves to research and tackle problems. Experienced in executing marketing and publicity campaigns, Daniela can help your organization or company accomplish its missions.
Virtual Assistants
Our Virtual Assistants are educated, professional, experienced administrators. They can manage all of your business fundamentals with enthusiasm, expertise and dedication. Offering 3-10 years of experience in office management, calendaring, editing, travel planning and customer relationship management, our Virtual Assistants will complete your task lists seamlessly. Ultimately, our purpose is to earn you time to focus on your core business needs! If your top priorities include inbox management, newsletter planning and dissemination, database administration, social media deployment or client correspondence, a Virtual Assistant is the right choice for you. We are pleased to introduce you to our team. Please click on each team member below to see their complete bio:
Work with Nathalie
Strong analytical skills, staff and office management, event coordination, informational counseling, and sales.

Nathalie's well-rounded experience represents strong analytical skills, staff and office management, event coordination, informational counseling, and sales - all the while being a friendly team player who just happens to speak four languages.
Nathalie's well-rounded experience represents strong analytical skills, staff and office management, event coordination, informational counseling, and sales - all the while being a friendly team player who just happens to speak four languages.
A highly reliable, efficient and dedicated multitasker with over 10 years experience in administrative roles, Nathalie enjoys problem solving and implementing plans for smooth running. All told, Nathalie brings a unique skill set, combining her dynamic organizational and administrative background with ongoing creativity.
Nathalie earned a dual-major BA in International Relations and French Literature & Language from the elite Hebrew University of Jerusalem. In addition to English, she is fluent in Spanish, French and Hebrew.
Nathalie lives with her family in the suburb of Modiin, and loves posting her latest cooking triumphs on Instagram.
Work with Naomi
Project Management and Administration.

If you're looking for an office operations rock star, Naomi is the one! A highly organized administrator with over 10 years of experience, Naomi's exceptional reliability, quick skill-building and flawless customer relations savvy has seen her repeatedly promoted through the ranks of a major health care organization, eventually becoming the CEO's "right hand" person.
If you're looking for an office operations rock star, Naomi is the one! A highly organized administrator with over 10 years of experience, Naomi's exceptional reliability, quick skill-building and flawless customer relations savvy has seen her repeatedly promoted through the ranks of a major health care organization, eventually becoming the CEO's "right hand" person.
There's no aspect of office operations that Naomi can't grok. She has excelled in a wide array of functions - from sales, customer care and billing, to call center management, meeting planning, scheduling, training and coaching new employees and documenting and maintaining office processes.
Naomi is a dynamic, resourceful and energetic individual who is comfortable with being the go-to person for anything related to the seamless running of an office. There is never a task too small or too big for Naomi. With a keen eye to detail and a meticulous work ethic, it's no wonder Naomi brings great value to any employer seeking her assistance!
Naomi originally hails from New York. She graduated Summa Cum Laude from Queens College and currently lives in Beit Shemesh, Israel, with her husband and children.
Work with Aviela
Administration, Project Management, and Content Writing.

Aviela has been supporting entrepreneurs as a Virtual Assistant for over 4 years, providing social media strategy and implementation, generating website content and managing administrative responsibilities.
Aviela has been supporting entrepreneurs as a Virtual Assistant for over 4 years, providing social media strategy and implementation, generating website content and managing administrative responsibilities.
Exposure to a range of clients has presented Aviela with a steep learning curve, and her enthusiasm and dedication has risen to the challenge each time. Aviela has hit the ground running with WordPress projects including generating content in each of her clients’ individual voices. In addition, she has launched online marketing initiatives including establishing corporate Facebook and Twitter accounts and managing an online networking presence via LinkedIn.
Building on experience both a business owner and an employee, accustomed to a start-up environment on a limited budget, Aviela has extensive practical experience at coordinating purchasing, venues and vendors under tight deadlines without overlooking details. She is often the sole liaison and face of the company to her clients’ customers and embraces the role of Customer Relationship Manager.
Having worked in both academic and popular publishing, Aviela has a flair for editing and polishing grant proposals and scientific reports as well as novels and biographies.
Aviela lives with her husband and children in the Jerusalem suburbs.