Meet Our Team of Virtual Executive Assistants

About Our Employees

American, college educated, experienced, professional Virtual Assistants

Our virtual executive assistants are our most valuable asset. While we absolutely take pride in our management’s dedication, our innovation, policies and commitment to our clients, we are nothing without our employees. For that reason, they are absolutely employees to every extent. We recruit, source, interview, hire and train our virtual executive assistants and we take pride in them and their loyalty. That’s why we provide our Virtual Executive Assistants with a company-sponsored retirement plan, paid maternity leave, free training, a flexible schedule, work from home and an attractive salary. We are intensely proud of our extremely low turnover rate as a result. While many outsourcing firms tend to ‘hedge their bets’ and limit their commitment and liability by contracting freelancers rather than hiring employees, that is simply not our style. We invest in our employees so that our clients can feel confident investing in the VAs we provide.

Premier Virtual Assistants

  • Premier Virtual Assistants are proactive, strategic partners in your business
  • Ivy League education
  • Prior Employment with Fortune 500 companies
  • 8-20 years of experience

Our Premier Virtual Executive Assistants come to us from management and strategy roles in international consulting firms, Fortune 500 companies, academia and technology start-ups. They have earned degrees from top universities and offer 8-20 years of experience in writing, marketing, project management and strategy. Proactive in nature, a Premier level Virtual Assistant will come to the table with ideas, advice and suggestions on how to grow and manage your business. They can plan and execute a social media strategy. They can research and document a competition audit to tell you more about your industry. They can learn your voice and create original content on your behalf. They can select, deploy and manage the right CRM system for you. If you're seeking foresight, responsibility and project ownership, a Premier Virtual Assistant is the one for you. We are pleased to introduce you to our Premier Virtual Assistants. Please click on each team member below to see their complete bio:

Work with Sharon

E-Commerce & Digital Marketing Strategy

Sharon brings a varied wealth of knowledge to business owners and entrepreneurs who wish to grow and scale. Always curious, Sharon relishes the challenge of learning new software or applications and as technology changes, she is one of the first to adopt and embrace new skills.

Learn More...

With over 5 years’ experience in e-commerce and managing online businesses, Sharon brings a varied wealth of knowledge to business owners and entrepreneurs who wish to grow and scale. Always curious, Sharon relishes the challenge of learning new software or applications and as technology changes, she is one of the first to adopt and embrace new skills.

Sharon can manage every aspect of an online business from customer support management, creating operational systems and procedures through to defining and implementing a clear digital marketing strategy. Her skills include social media management, inbound marketing with lead magnets, landing page creation and automated email campaigns. She can also write original blog or website content that is SEO optimized.

In addition to her social media skills, Sharon has run successful Facebook ads campaigns for lead generation as well as product sales.

Sharon is a self-starter, ready to take the lead on projects and see them through to completion. Her exceptional people skills, motivation and ability to problem-solve, make her an ideal assistant for a business on the move.

Educated in the UK and the US, Sharon lived for many years in New York and now resides in Israel with her family.

Work with Laura

Infusionsoft Specialist & Marketing Communications

Laura has 13 years of corporate experience in all areas of communications. She has been part of strategic internal and external communications teams in both the US and Europe, in industries ranging from wireless providers to consumer packaged goods.

Learn More...

Laura offers 13 years of corporate experience in all areas of marketing communication (marcom). She is also our resident Infusionsoft specialist. Laura has been an integral part of strategic marcom teams in both the US and Europe, in industries ranging from wireless providers to consumer packaged goods.

Laura has an integral been part of strategic marcom teams in both the US and Europe, in industries ranging from wireless providers to consumer packaged goods.

Her expertise, in addition to her technical knowledge of Infusionsoft, lies in communication. She has a wide breadth of abilities including marketing content creation, editing, promotional materials, public relations and technical writing.

Laura’s natural strength is in developing and maintaining global business relationships that cross cultural boundaries to help ensure her clients’ success.

Laura brings innovative ideas and strategies to the table, and offers a rare combination of both technical know-how and writing/editing skills. Her years of corporate experience coupled with her Infusionsoft expertise and people skills have proven extremely effective in helping her clients move their businesses forward.

Laura graduated from Stern College in New York City with a B.A. in English Communications and holds a Master's degree in Corporate and Organizational Communications from Fairleigh Dickenson University in New Jersey. Originally hailing from New York, she currently lives in Bet Shemesh, Israel with her family.

Work with Darcie

Research & High-Caliber Writing

Darcie brings 25 years of experience in business support to our team. She has worked extensively in academic administration and offers 15 years of media publicity experience (print and online). Darcie's avid research skills and dedication to customer success has led her to many opportunities to participate in a myriad of projects supporting EVP-level executives, faculty, celebrities, and other high-profile individuals.

Learn More...

Darcie brings 25 years of experience in business support to our team. She has worked extensively in academic administration and offers 15 years of media publicity experience (print and online). Darcie's avid research skills and dedication to customer success has led her to many opportunities to participate in a myriad of projects supporting EVP-level executives, faculty, celebrities, and other high-profile individuals. No matter the client, Darcie delivers the same level of quality and care to each and every person she serves to support.

Darcie possesses a high caliber writing background. Press releases she wrote and distributed were picked up by mainstream magazines and major city newspapers throughout the United States and abroad. Darcie's skill for longstanding relationship development, paired with helping craft a custom voice for her clients by streamlining their mission and their outward facing content is well-recognized. Darcie has built a lasting reputation for her networking and client relations aptitude.

Darcie has served in various roles and capacities in the music industry, higher education, academic publishing, academic lending, real estate, legal, insurance, and financial realms. She is adept at using and learning many business applications but is equally capable in low-technology environments. She is comfortable navigating in both new school and old school business approaches; cutting-edge and conservative.

She has worked with people from all over the world and is a strong believer in building cultural competency. Darcie's personal mission is to ensure that with every single interaction and piece of communication clients, colleagues, and constituents feel highly valued.

Darcie holds a bachelor's degree in Music Business/Management from Berklee College of Music in Boston, Massachusetts and has completed some graduate-level studies as well. Her coursework was heavily concentrated on legal issues, contract negotiation, public relations, conflict resolution, and diverse management strategies. She and her husband reside in the Modi'in area.

Work with Daniela

Content Writing, Marketing, Project Management

Fluent in three languages, Daniela is a master in refining a story for its appropriate audience. She is passionate about clear and effective messaging, and preparing targeted content is one of Daniela’s strongest skills. She learns quickly and approaches tasks with creativity and ingenuity.

Learn More...

Fluent in three languages, Daniela is a master in refining a story for its appropriate audience. She is passionate about clear and effective messaging, and preparing targeted content is one of Daniela’s strongest skills. She learns quickly and approaches tasks with creativity and ingenuity.

Over the last decade, Daniela has worked as a writer and editor in newsrooms, assisted non-profits with fundraising and marketing, and guided companies in advertising and PR endeavors. As a professional writer with versatility, Daniela can help you write just about anything. She has excelled in providing a range of clients with quality press releases, fundraising materials, brochures, websites, social media campaigns, in-depth feature and news stories and more. In addition to covering health and the environment on Capitol Hill, she’s written for charities, food and wine companies, real estate projects and communal causes.

On the technical side, Daniela has a knack for managing websites and has a background in editing text, video, photo and sound. She has managed social media for several Israeli organizations.

Motivated by deadlines, Daniela works well independently or with a team. She’s meticulous and organized. She loves to research and tackle problems. Experienced in executing marketing and publicity campaigns, Daniela can help your organization or company accomplish its missions.

Work with Aviva

SEO Virtual Assistant, Content Marketing, Social Media

Capitalizing on 7+ years experience in digital marketing coupled with a background in adult education, Aviva excels at teaching small business owners how to effectively attract their target audiences online.

Learn More...

Capitalizing on 7+ years experience in SEO and digital marketing coupled with a background in adult education, Aviva excels at teaching small business owners how to effectively reach their target audiences online.

In addition to her expertise in social media, email marketing and content creation, Aviva holds extensive knowledge in the field of SEO (search engine optimization.) She prides herself on developing individualized search marketing strategies for each client she works with as a virtual assistant. Small business owners applaud Aviva for her focus, creativity, and willingness to master new skill sets on the fly.

Aviva is also passionate about writing. She has helped educators transform their lectures into published books. She is meticulous about checking and documenting primary sources. In addition, Aviva ghostblogs and creates original marketing content for her own and clients’ websites.

Originally hailing from New York, Aviva now lives with her husband and three children in a small town just outside Jerusalem.

Virtual Assistants

  • Premier Virtual Assistants are proactive, strategic partners in your business
  • Prior Employment with Fortune 500 companies
  • Ivy League education
  • 8-20 years of experience

Our Virtual Assistants are educated, professional, experienced administrators. They can manage all of your business fundamentals with enthusiasm, expertise and dedication. Offering 3-10 years of experience in office management, calendaring, editing, travel planning and customer relationship management, our Virtual Assistants will complete your task lists seamlessly. Ultimately, our purpose is to earn you time to focus on your core business needs! If your top priorities include inbox management, newsletter planning and dissemination, database administration, social media deployment or client correspondence, a Virtual Assistant is the right choice for you. We are pleased to introduce you to our team. Please click on each team member below to see their complete bio:

Work with Ruthie

Years of experience in content management and marketing

With years of experience in content management and marketing, Ruthie is a master storyteller and editor. Exceptionally skilled at team and project management, she pays attention to the smallest of details and overall execution.

Learn More...

With years of experience in content management and marketing, Ruthie is a master storyteller and editor. Exceptionally skilled at team and project management, she pays attention to the smallest of details and overall execution.

A deep understanding of what drives people to engage is a huge part of Ruthie's skill set and is her biggest asset when keeping things fresh and exciting. In her role at HY Enterprise, Ruthie was responsible for leading a team of 30 writers, cultivating the highest-level content for her clients. Known for thinking outside of the box, her passion is to take something ordinary and make it exceptional.

A true team player, Ruthie will champion any task large or small. She is the friendly face you can rely on to support your customers’ needs and manage your logistics with focus and grace. With an innate capability to prioritize and execute tasks, Ruthie understands what’s important and helps your company focus on the things that really matter. Invested in your vision and goals, Ruthie takes care of business with dedication and drive.

Ruthie lives in Modiin, Israel with her husband and two young boys. In her free time, you can find Ruthie whipping up her next best content strategy. Or cookies.

Work with Nathalie

Strong analytical skills, staff and office management, event coordination, informational counseling, and sales.

Nathalie's well-rounded experience represents strong analytical skills, staff and office management, event coordination, informational counseling, and sales - all the while being a friendly team player who just happens to speak four languages.

Learn More...

Nathalie's well-rounded experience represents strong analytical skills, staff and office management, event coordination, informational counseling, and sales - all the while being a friendly team player who just happens to speak four languages.

A highly reliable, efficient and dedicated multitasker with over 10 years experience in administrative roles, Nathalie enjoys problem solving and implementing plans for smooth running. All told, Nathalie brings a unique skill set, combining her dynamic organizational and administrative background with ongoing creativity.

Nathalie earned a dual-major BA in International Relations and French Literature & Language from the elite Hebrew University of Jerusalem. In addition to English, she is fluent in Spanish, French and Hebrew.

Nathalie lives with her family in the suburb of Modiin, and loves posting her latest cooking triumphs on Instagram.

Work with Naomi

Project Management and Administration.

If you're looking for an office operations rock star, Naomi is the one! A highly organized administrator with over 10 years of experience, Naomi's exceptional reliability, quick skill-building and flawless customer relations savvy has seen her repeatedly promoted through the ranks of a major health care organization, eventually becoming the CEO's "right hand" person.

Learn More...

If you're looking for an office operations rock star, Naomi is the one! A highly organized administrator with over 10 years of experience, Naomi's exceptional reliability, quick skill-building and flawless customer relations savvy has seen her repeatedly promoted through the ranks of a major health care organization, eventually becoming the CEO's "right hand" person.

There's no aspect of office operations that Naomi can't grok. She has excelled in a wide array of functions - from sales, customer care and billing, to call center management, meeting planning, scheduling, training and coaching new employees and documenting and maintaining office processes.

Naomi is a dynamic, resourceful and energetic individual who is comfortable with being the go-to person for anything related to the seamless running of an office. There is never a task too small or too big for Naomi. With a keen eye to detail and a meticulous work ethic, it's no wonder Naomi brings great value to any employer seeking her assistance!

Naomi originally hails from New York. She graduated Summa Cum Laude from Queens College and currently lives in Beit Shemesh, Israel, with her husband and children.

Work with Aviela

Administration, Project Management, and Content Writing.

Aviela has been supporting entrepreneurs as a Virtual Assistant for over 4 years, providing social media strategy and implementation, generating website content and managing administrative responsibilities.

Learn More...

Aviela has been supporting entrepreneurs as a Virtual Assistant for over 4 years, providing social media strategy and implementation, generating website content and managing administrative responsibilities.

Exposure to a range of clients has presented Aviela with a steep learning curve, and her enthusiasm and dedication has risen to the challenge each time. Aviela has hit the ground running with WordPress projects including generating content in each of her clients’ individual voices. In addition, she has launched online marketing initiatives including establishing corporate Facebook and Twitter accounts and managing an online networking presence via LinkedIn.

Building on experience both a business owner and an employee, accustomed to a start-up environment on a limited budget, Aviela has extensive practical experience at coordinating purchasing, venues and vendors under tight deadlines without overlooking details. She is often the sole liaison and face of the company to her clients’ customers and embraces the role of Customer Relationship Manager.

Having worked in both academic and popular publishing, Aviela has a flair for editing and polishing grant proposals and scientific reports as well as novels and biographies.

Aviela lives with her husband and children in the Jerusalem suburbs.