The Minimalist Guide to Growing Your Small Business

If you’re a small business owner, you’re aware of the tremendous effort it takes to grow your business and make it successful. It requires dedication, organization and commitment. Here are a few tips to take your business to the next level.

1. Set your goals

Set realistic and specific goals. Make sure you set a clear timeline to achieve them. That will help catapult your business in the right direction and give you the push you need to achieve what you strive for.

2. Be organized

The key to success is organization. Create task lists to stay on top of things. Calendars with deadlines and reminders help so that nothing is missed, and your business can run smoothly. Keep detailed financial records so you know where the business stands and what possible challenges may lurk ahead.

3. Provide amazing customer service

This is imperative. If your customer service is exceptional, your customers will be more inclined to come back the next time instead of going to your competitors. Make sure you go the extra mile when you can – people will always remember the great service and you might get new customers from referrals.

4. Be original

Don’t copy your competition! Make it stand out and be open to new ideas and to trying different approaches. Be creative in what you offer and let your personality shine through your business.

5. Use social media

Social media is a powerful tool to promote your business to potential customers, and it’s vital for your reputation. You can gain insight into their behavior, identify keywords and trends that appeal to your target market and attract new customers.

6. Nurture your customer base

Keep in touch via a weekly newsletter or by notifying them of any news, promotional events or offers.

7. Stay focused

Consistency is an essential component to making money in business. It takes time to let people know who you are, so stay focused on achieving your goals.

Remember: When you’re working for yourself and building something from the ground-up you must put in more time than you would if you were working for someone else. Soon, you will see the positive results you have always hoped for.

Submitted by Nathalie