Accomplished at business strategy and CRM with over a decade of experience in business development and marketing, Cary specializes in Client Relationship Management software packages. She has worked across several industries including government, medical, non-profit and corporate with a focus on strategic business strategy development; from conception to implementation.
Cary began her career on Capitol Hill serving as Finance Director for a prominent United States Senator, and later, a Legislative Assistant to a Senior Congressman. In these roles, she managed election campaigns as well as constituent, donor and lobbyist relations, monitored legislation and drafted correspondence.
She was then recruited to serve as Director of Communications and Public Relations for a large international non-profit where she was responsible for all corporate communication, business strategy development and donor relations.
For the last five years Cary has served as the business strategy and CRM Manager for a large, diverse law firm. This experience fine-tuned her expertise in CRM as she created new systematic procedures to categorize and capture pertinent client data and mine this data to make better, more effective business decisions.
Cary’s experience includes email marketing campaigns, business strategy and CRM for small and big firms alike, database management, public relations and marketing collateral, grant writing, event and seminar planning, branding, strategic planning, project management, content writing and training initiatives. Cary received her BS in International Relations from Florida State University. She is involved in many professional organizations and continues to stay abreast of the latest industry trends and technologies.