When you’re tired, what would you rather do – watch a video or read an article?
An article requires focus, thought-processing and some degree of creativity to visualize what the article is talking about. That takes effort.
Video is a very active medium in and of itself, letting viewers be more passive. You’re given the pictures, you’re given the sounds – now just let yourself experience them.
If you as a business provide your market with information via video, you can hook even the most tired, shortest-attention-span customers.
Social video generates 1200% more shares than text and images combined. – Brightcove
Companies using video enjoy 41% more web traffic from search than non-video users. – Aberdeen
BUT (and it’s a big BUT), the easier you want the medium to be to consume, the more effort YOU need to put in when you create it.
At Virtual Assistant Israel, we’ve been putting more effort into videos, both for ourselves and our clients.
If you ever wanted to explain what your virtual assistant does for you, but felt it was too hard, share this video and let it do the talking for you.
Shout out to Jeff Mendelsohn of Las Olas Tech for his expertise in putting this video together.
Ready to reach all your tired, eye-drooping potential customers? Drop us a line and we’ll discuss which of our VAs can create your exciting, eye-popping videos.
Submitted by Aviva