A passion for life, coupled with widely varied interests that bridge the traditional right-brain left-brain mores, has provided Ashirah with vast professional experience spanning many sectors and skills: Management, marketing, public relations, consultancy, product development, economic development, writing and editing, graphic design, paralegal services, professional trainer and seminar presenter, even a part-time master of ceremonies!
Widely travelled on both professional and personal pursuits, Ashirah draws upon her personal sense of globalization in providing virtual executive assistant and project management services.
An artist by nature and by heart, with a work ethic inherited from a legendary New Brunswick retail family of many generations, Ashirah delights in bringing creativity into even the most routine of projects. Equally at home presenting a seminar to many or working one-on-one with a client, Ashirah adapts quickly and easily to varied environments.
Ashirah honed her client relationship skills in a high-pressure law firm, then fine-tuned them as a graphic designer and advertising consultant with her own firm. As marketing director of a downtown revitalization agency, she daily handled disgruntled retail members despairing for loss of business, media mavens looking for a controversial (and usually negative) “scoop”, as well as government representatives, from municipal to federal, seeking cooperative economic development initiatives.
Drawing on her artistic and commercial experiences Ashirah developed a Cultural Merchandising Strategy on behalf of the Province of New Brunswick, Canada, which quickly catapulted her into the position of Director of Product Development for a unique economic development initiative centered on indigenous arts and crafts, coupled with tourism. The success of program opened the door to full time consultancy in cultural merchandising, product development, and customer service excellence.
Since moving to Israel in 2003, Ashirah has worked primarily as an independent contractor within the virtual business world, providing consultancy and professional services in the areas of writing, editing, design consultancy, and project management.